Senior marketing leadership for construction tech and proptech startups. We get in the room, do the work, and leave your team ready to run.
We cap our roster to 10 active clients to protect service quality. Existing clients have the right to approve any new clients that might overlap in product areas. That means we're invested in your success, not chasing the next dollar.
15+ years combined experience in construction technology across Autodesk, Pype, and ConCntric. We know the buyers, the sales cycles, the trade shows, and the competitive dynamics before day one.
We build the strategy, systems, and documentation so your first full-time marketer walks in on day one knowing exactly what to do. That's not consulting — that's an investment in your team.
Retainer engagements for ongoing leadership, plus fixed-price deliverables for focused work. Every engagement includes documentation your team keeps forever.
Senior go-to-market strategy and marketing leadership on a part-time basis. Owns positioning, ICP development, demand generation, team direction, and executive alignment — the full strategic layer, with hands-on execution. Led by Sarah Lee, billed as a monthly retainer.
Inbound strategy, thought leadership frameworks, content planning, and execution. Led by Cheryssa Smith, billed directly or under the MarketLoft umbrella.
Fixed-price, facilitated sessions with defined deliverables. No open-ended engagement required.
Scoped, fixed-price deliverables for specific marketing functions. Priced by value and output — not hours.
BDR/SDR process development, outbound script and parameter review, sales cycle optimization, and sales process audit. Led by Michael Thiel. Available as standalone deliverables or as part of a retainer engagement.
A full-time CMO runs $250K–$400K all-in. Every MarketLoft retainer is capped — we protect quality by limiting our client roster to 10 active engagements. GTM strategy and leadership included in every tier.
We build the strategy, systems, and documentation so your first full-time marketer walks in on day one knowing exactly what to do, why it was built that way, and where to take it next. That's not consulting — that's an investment in your team.
MarketLoft is a fractional team of senior practitioners. Every advisor does the work themselves — there's no hand-off to a junior team.
16+ years in B2B SaaS and B2C growth marketing. Deep construction tech expertise across Autodesk, Pype, and ConCntric. Currently active at the Series-A stage.
LinkedInContent strategy, inbound architecture, thought leadership, project management, and execution. The engine behind campaigns that actually build pipeline.
LinkedInGraphic design, brand systems, and field/event marketing management. Makes the brand look as sharp as the strategy behind it.
LinkedInSales process audit, BDR/SDR workflow design, and cycle optimization. Bridges the gap between marketing output and sales conversion.
LinkedInWe keep the process simple. No lengthy RFP cycles, no back-and-forth for weeks. Here's what working with us looks like from day one.
A note on communication: We work via async Slack — it's how we stay in sync without meetings eating everyone's day. We're responsive and communicative, but we're not on-call 24/7. Expect thoughtful replies, not instant ones.
We cap our client roster to protect service quality. When we're at capacity, qualified companies go on our waitlist. Tell us about your situation — we'll let you know where you stand.